Broker Check

Baird Specialists

How We Work

In Baird, we have a partner that shares our passion for wealth management, with world-class resources and deep expertise to support us in our mission to provide the very best advice and service. The following associates are trusted partners whom we often consult with, allowing us to provide that extra specialized knowledge to enhance the client experience.

Laura Thurow, CFA®

Executive Director of Wealth Solutions and Operations

Laura Thurow is Director of Wealth Solutions for Baird’s Private Wealth Management (PWM) group. In this role, she is responsible for the people and platforms that support Baird’s financial advisors in all aspects of their...

Scott Grenier, CFP®, AEP®

Manager of Estate Planning | Senior Vice President

Scott Grenier joined Baird in 2010. Scott is currently Manager of Financial and Estate Planning for Baird’s Private Wealth Management Group. Prior to joining Baird in 2010, Scott was responsible for providing financial planning...

Craig Elder

Senior Fixed Income Research Analyst

Craig serves as a Senior Fixed Income Analyst in the Robert W. Baird’s PWM Research & Analytics Group. He is responsible for providing Fixed Income market and investment strategy to Baird’s Private Wealth Management Group....

Erica Kroll, CLU®, CLTC®

Insured Solutions Consultant

Erica Kroll joined Baird in 2003, where she is responsible for supporting Baird Financial Advisors and their clients with their insurance-based planning needs.